Ultimate Pinterest Statistics You Should Know in 2024

Even though Pinterest isn’t the most popular social network, it offers incredible opportunities for bloggers and marketers. Pinterest has become a category of its own, and today, it has the status of a visual discovery engine millions of users use to view images, find videos, get inspired, research their market, and discover new ideas.  

Top 9 Pinterest Statistics for 2024 

Pinterest is an extremely attractive platform for showcasing products, services, and ideas. Today, we’ll share some of the latest Pinterest statistics and trends that reveal just how much potential there is for marketing on Pinterest.

1. Pinterest has 482 million active monthly users

Find more statistics at Statista

In the fourth quarter of 2023, Pinterest peaked at 498 million active monthly users. That’s 20 million users more than the previous record of 478 million users during the first quarter of 2021. 

In other words, this is the biggest number of active users since Pinterest was launched.  

Pinterest is here to stay, and it’s not just a temporary trend that will vanish quickly because data shows a steady increase in users each year. Read about that below. 

_{Source: Statista.com}

2. The Pinterest search engine has over 5 billion monthly searches 

Pinterest’s Senior Vice President of Products, Naveen Gavini, published a blog post on Medium via Pinterest Engineering. He talked about some exciting details about how Pinterest works and shared internal numbers only the company knows. 

In this post, he shared that Pinterest had over 5 billion monthly searches in 2021. The most active subgroup is Gen Z users, but the platform had overall growth in searches across all demographics. Given that the number of users has grown since then, we can only expect higher numbers regarding monthly searches. 

_{Source: Medium/Pinterest Engineering}

3. Pinterest has had a 65% user growth since 2016 

Find more statistics at Statista

Pinterest is growing rapidly in terms of active monthly users. When it first became popular, Pinterest grew quickly, but the numbers then diminished quickly as well. However, Pinterest found its audience over time, and users have started piling up. 

Pinterest had 128 million active users in 2016 and has 498 million active users as of as of 2023. In other words, the number of users has almost quadrupled! That’s truly a fantastic statistic and indicates that the platform is doing something right since new users keep coming in every year. 

_{Source: Statista}

4. 4 out of 10 Pinterest users search for products and brands

One of the main reasons why people use Pinterest is to find new information about brands or products. Around 4 out of 10 users use the platform to look for products and brands, meaning bloggers and marketers can use it to showcase their products and ideas directly.

That’s especially true when you take into account some of the other reasons why people use this platform. Pinterest users are trying to find entertaining and funny content and share videos and photos. Simply put, not only can brands showcase their products, but they can expect great shareability. 

_{Source: Global Web Index}

5. Most of Pinterest searches are unbranded (97%)

Most of the searches on Pinterest are unbranded, but then how could 4 out of 10 users be looking for products or brands? That’s because people on Pinterest don’t often look for specific brands or their products. 

Pinterest users want to discover new things randomly, get interesting suggestions, and find new ideas. That leaves much room for marketers to explore advertising tactics and target the right people for the best results. 

_{Source: Hootsuite 2022 Digital Trend Report}

6. 40% of weekly Pinterest users say they love shopping 

Pinterest shared its Feed Optimization Playbook with valuable data that marketers can use to create strategies and advertise on Pinterest. Among many other things, the playbook shows that 40% of weekly Pinterest users say they love shopping. 

At the same time, 75% of Pinterest users say they’re constantly shopping. All of this indicates that these users are shoppers and aren’t just spending time on Pinterest, they’re also spending money. The more consumers that are on the platform, the higher the chances are of making sales and driving traffic. 

_{Source: Feed Optimization Playbook}

7. Pinterest offers 33% more referral traffic to websites, compared to Facebook.

Pinterest drives 33% more referral traffic to websites than Facebook. Even though this might not look impressive, you should know that Facebook has 3 billion users, while Pinterest doesn’t even have a sixth of that. 

The difference in this traffic lies in the purpose and algorithms of Pinterest versus other platforms, like Facebook. Pinterest’s algorithm encourages click-throughs to the links in Pinterest pins. Alternatively, Facebook’s algorithm wants to keep more traffic on the Facebook platform making click-throughs less likely. 

Pinterest drives 71% more traffic than Snapchat and 200% more than Twitter(x). In other words, if you’re looking for a social media platform to drive visitors to your blog and ultimately sell products, Pinterest is an excellent choice because it effectively convinces people to click-through to websites. 

_{Source: Tailwind Instagram}

8. 80% of weekly users has discovered new products or brands.

In a previous statistic, we noted that roughly 40% of Pinterest users are looking for new brands and products, and they are finding them! In fact, Pinterest is a great place for users to find new products or brands.

Whether they do this intentionally through branded searches or by accident, 80% of weekly users discover new brands and products. That means the platform isn’t monopolized, and no two to three brands cover all the space while the rest fight for scraps. 

_{Source: Pinterest}

9. Pinterest users spend double the amount of money per month

Given that Pinterest users are generally shoppers, it doesn’t come as a surprise that they spend 2x more on buying products or services per month compared to other social media users. 

Pinterest users have a 35% chance of waiting seven days or longer before making a purchase decision. In other words, they like taking their time to see what’s offered and buy products they know are worth their money. 

_{Source: Pinterest}

Conclusion

Pinterest offers amazing opportunities for websites and blogs looking to advertise and drive traffic with valuable visitors who can convert and become loyal customers. All the numbers indicate that Pinterest is here to stay and help businesses grow, whether big or small.