Google Search Statistics and Facts 2023 (You Must Know)

Have you used Google today? 

Google is the world’s largest search engine, and it has over 1 billion people who use its products and services. Chances are slim that you haven’t used Google today. If not you, your co-worker, or a family member has. 

To comprehend the sheer size of Google, we need to understand the extent of the internet as a whole. Google is an indexing and searching service which provides us with connections to websites and pages based on our specific search queries. 

Google still has significant room to grow, it has by far the biggest collection of web pages available on the internet. This massive number of web pages available gives Google promising marketing potential, which makes it an essential marketing tool for businesses. 

Here are some remarkable Google search statistics to examine when you’re looking at it from a broader perspective.

Googles’ global dominance

You might already know that Google is the biggest search engine in the world, but did you know that it accounts for a whopping 76% of global internet searches compared to other search engines? To get an idea of how global Google is, you should know that it is completely uncensored in all countries apart from Crimea, Cuba, Iran, North Korea, Sudan, and Syria, where it’s either banned or censored.

1. Top Search engines market share worldwide

Google dominates the field of search engines with more than 93% market portion. The second most popular search engine on the market is Bing with 2.81% and other companies have even smaller percentages: Yahoo 1.13%, Baidu 0.45%, Yandex 0.85%, and DuckDuckGo 0.52%. 

_{(Source: Gs.statcounter.com)}

2. Google search queries growth: 1999 – 2019

The growth rate of global internet users is 8.2% per year. Google searches completed per year grew around 10% per year between 2009-2012. Based on these numbers and a historical graph showing stats from 1999-2012, we can estimate that Google Search Queries per year grew by roughly 10%.

To put things into perspective, take a look at the stats from Google’s early days.

Shortly after it was founded in 1998, Google processed only 10,000 internet searches per day. While that number seems insignificant now, it was huge at the time. Only a year later, that number rose to 3.5 million search queries per day. That’s a 17,000% year-to-year increase in searches. Talk about growth!

Less than a year after that, there were a whopping 18 million Google searches performed every day.

In the years that followed, statistics show that searches on Google kept increasing at a lightning-fast pace, helping it to reach the global dominance of internet search engines. Although Google certainly won’t ever have the same exponential search growth rate as in the beginning (since almost everyone in the world is already using it), it will definitely continue being a search engine force to be reckoned with.

_{(Source: Internetlivestats.com)}

3. There are 40,000 Google searches every second

Not a second goes by that Google doesn’t have about 40,000 search queries to process. This means that globally, Google processes more than 3.7 billion searches every day, and 1.2 trillion searches every year.

_{(Source: Internetlivestats.com)} 

4. Google’s annual revenue growth: 2002 – 2019

Google is not only a search engine, it’s also a huge business owner. It owns numerous different online services and is up there with digital giants such as Apple, Amazon, Facebook, and Microsoft. The combination of these companies’ activities accounts for most of the internet’s widespread activity.

Due to its marketing potential, Google is also a driving force in the business world. Since it’s the most popular search engine, different industries benefit from Google advertisements. This has grown to such an extent that it’s advertising revenue reached $95.000.000.000.00 in 2017.

_{(Source: Statista.com)}

5. Top 10 global Google searches in 2019

The following are the most searched words on Google globally in 2019:

1. India vs South Africa
2. Cameron Boyce
3. Copa America
4. Bangladesh vs India
5. iPhone 11
6. Game of Thrones
7. Avengers: Endgame
8. Joker
9. Notre Dame
10. ICC Cricket World Cup

Globally, the most searched words on Google in 2019 were “India vs. South Africa.” That’s in reference to the cricket match that took place in September at the 2019 ICC Cricket World Cup.

While people around the world were primarily interested in the latest sporting events in 2019, top Google searches in the US painted a slightly different picture.  In comparison, the 5 most popular Google searches in the US were “Disney Plus”, “Cameron Boyce”, “Nipsey Hussle”, “Hurricane Dorian”, and “Antonio Brown”.

People in the US mostly wanted to learn more about Disney Plus, the new subscription video-on-demand streaming service. They also wanted to read up on certain celebrities, as well as to stay up-to-date with the latest news on the devastating hurricane that hit the Bahamas.

What’s really interesting is that Disney Plus was launched on November 12, 2019. So, in less than two months, it managed to get to the top of all 2019 US Google trend searches. It surpassed all of the other annual searches in the country.

_{(Source: Google.com)}

6. 92.26% of all global searches take place on Google.

Google’s search engine popularity is incredible. It dominates the global search market share, with 76% of all searches happening on its domain. Baidu is second with 15%, while Yahoo, Yandex, Ask, DuckDuckGo, Naver, AOL, and Dogpile have a collective share of 9%.

_{(Source: Internetlivestats.com)}

7. Top 5 domains with the most visits

As the leading domain, Google counts 82.6 billion visits, followed by YouTube with 32.1 billion visits, Facebook with 18.8 billion visits, Twitter with 6.5 billion visits, and Instagram with 4 billion visits.

_{(Source: Similarweb.com)}

8. Google Search Index contains more than 100,000,000 GB

The size of the Google Search Index is huge – more than 100,000,000 GB. The size may seem shocking, but Google’s website crawlers have indexed hundreds of billions of web pages.

_{(Source: Google.com)}

9. Google has the highest search market share in Brazil with 95%

Google search popularity is highest in Brazil with a 95% search market share. It’s least popular in China, where it has a market share of only 8.04%.

_{(Source: Statista.com)}

Google consumers’ searching habits

What’s quite fascinating is that the percentage of new searches hasn’t changed since 2013. Google search statistics show that 25% of all searches were completely new in 2007, never seen by Google before.

Apart from constantly searching for new stuff, people are also increasingly searching on Google using natural language. This means that they are typing in their queries using the same wording as if they were talking to a real person. There are more and more conversational search queries which help people to find more specific answers to their questions.

Similarly, users are also increasingly using voice search to find their answers more efficiently.

Yet another change affecting Google consumers’ search habits is people’s growing impatience. They add words such as “nearby,” “near me,” “open,” and “now” to their queries to quickly find various desired services for instant engagement. Finding a specific restaurant, for instance, isn’t going to cut it anymore. They want one that they can immediately go to or order from.

These Google search statistics compel many businesses to invest in local SEO on Google, helping consumers to find them easier.

Since Google is the world’s biggest search engine by far, it’s only natural that users are going to develop different searching habits. Google stats show that the searching habits of Google users vary wildly, with an impressive 15% of all searches being the first of their kind. This bizarrely high percentage owes some of its size to misspellings, errors, and faults in the search query. Google indexes all sorts of things from industries, hobbies, and other services. They all contribute to the massive Google search popularity and diverse user base.

10. 23.98% of searches on Google are at least two words long.

People typically use two words (23.98%), one word (27.71%), and three words (19.60%) in their Google search query. Fewer people use 4 (13.89%), 5 (8.70%), or 6+ words (12.12%) in Google searches.

_{(Source: Moz.com)}

11. Between 16% and 20% of all annual Google searches are new.

Google processes between 16% and 20% entirely new searches every year. Those are search queries that no one has used before.

_{(Source: Internetlivestats.com)}

12. More than 60% of total Google searches come from mobile devices.

Mobile use is still on the rise, so it’s natural that Google searches performed on mobile devices (over 60%, as estimated in 2019) keep rising too.

_{(Source: Knowyourmobile.com)}

13. In 2019, mobile devices accounted for 69% of all Google’s paid ads clicks in the US.

In Q2 of 2019, 69% of Google’s paid ads clicks in the US came from mobile. This is significantly higher than mobile clicks on Bing, which only had 34% of its clicks from mobile sources.

_{(Source: Emarketer.com)}

14. Google has over 1 billion users of its products and services.

Google’s products and services have more than 1 billion users worldwide, and the number keeps increasing. With 250.5 million users, Google Sites has the biggest customer base.

_{(Source: Popularscience.com)}

15. Google’s “near me” searches on mobile increased by more than 250%.

46% of Google Searches are local. And with a huge increase of 250% in local (near me) searches on mobile between 2017-2019, businesses should invest more effort in local SEO and mobile optimization.

_{(Source: Google.com)}

16. For every $1 a business invests in Google Ads, they earn $8 in profit through Google Search.

If you own a blog, website, or a small business, investing in Google Ads can be very lucrative – turning every $1 into $8. In 2018, Google Search boosted the US economy by $335 billion.

_{(Source: Google.com)}

17. Random Google search statistics

Consumers are rapidly adopting voice search technology, as it helps them to quickly find answers to their burning questions. This is only natural since we speak much faster than we type. According to many experts, 30% of all searches will be performed by voice in 2020. We’re bound to continue to see a higher spike in voice search volume in the coming years.

When it comes to Google Images, they account for 22.6% of all internet searches, but actually make up 62.6% of all searches on Google Web Search. This high interest in images is likely to prompt businesses to invest more in visual content.

Google stats show that voice search (with 20%) and Google images search (with 22.6%) are on the rise. 
Another interesting fact is that an average search session on Google doesn’t last longer than 1 minute.

Google Trends

Google Trends is a free search service by Google that allows you to find a wealth of different top searches on Google. You can find Google trends by state or country, trends by year, how many people use Google per day, and much more.

With Google Trends, you can discover daily and real-time trending searches, find niches and niche topics, uncover seasonal trends in various industries, use it for Google keyword trends, and even compare competitors’ positions on the market. You can also compare different queries made over specific periods of time, and view graphs for better visualizing the search volume data.

Figuring out how to find top Google searches using Google Trends is pretty straightforward. You simply need to enter a search term or a topic into the search bar and see the magic unfold before your eyes. 

The site has a search bar at the top as well as a Trending Searches feature. It also has a Year in Search feature with a lot of different categories to explore, such as news, people, athletes, diets, movies, home-style searches, and more.

With Google Trends, you can instantly see the latest stories and insights, recent Google searches anywhere in the world, the most searched words on Google, and all of the data visualization charts.

Conclusion

These Google search statistics show us that Google has been on a steady rise ever since its creation and seems to show no signs of slowing down. Few websites can boast that they have reached the numbers that Google has.

Search engines will continue to play a crucial role in our daily lives, so we can safely assume that Google isn’t going anywhere any time soon.