In the data-driven digital business landscape, user behavior analytics tools are critical to your business’s success. These apps gather and process user data to analyze customer behavior, habits, and preferences across various digital communication channels and eCommerce platforms.
These tools give you actionable insights into essential consumer needs using data harvesting techniques, such as user reviews, interactions, page views, and click tracking.
User behavior analytics tools are essential once you create a website. You can rely on them to understand how your customers visit your website, navigate digital channels, what actions they take, the features that interest them the most, etc.
Here’s a review of the best user behavior analytics tools in 2024 to help you decide which one to choose.
Top 7 most popular user behavior analytics tools
Here’s our comprehensive overview of the top seven user behavior analytics tools on the market. Stay with us as we analyze each tool’s features, pricing plans, and more.
- Mixpanel Best in-depth reporting features
- Hotjar The best all-in-one tool
- Amplitude Extensive insights about product use
- Mouseflow Detailed user journey data
- CleverTap Best for mobile products
- Crazy Egg Best for marketers
- Inspectlet Best free option
Mixpanel — Best in-depth reporting features
Mixpanel is an ideal user behavior analytics tool for tracking customer behavior through each customer journey stage.
It gives you actionable insights into the best practices for automating workflows, building sales funnels, generating custom reports, and turning prospects into loyal consumers.
Mixpanel tells you all you need to know about your strengths and weaknesses, including the best ways to improve customer retention practices.
Key features
- Live view – get a real-time overview of how your customers interact with your digital products;
- Event-based tracking – tap into deep analysis of customer behavior on your digital platform;
- Team dashboards – create custom dashboards to monitor KPIs, get update alerts, visualize user data, track conversions, and target audiences.
Pricing and plans
Mixpanel offers three pricing plans: Starter, Growth, and Enterprise.
Starter
- Free of charge
The Starter package supports up to 20M monthly events and provides user journey analysis with core reports, custom templates, and unlimited integrations and collaborations.
Growth
- $20 per month
Growth includes everything in Starter and supports up to 100M monthly events with access to advanced reporting, KPI iterations, updates, and monitoring, Mixpanel Modeling Layer, group analytics, data pipelines, and additional website add-ons.
Enterprise
- $833 per month
The Enterprise plan caters to 5M–100M+ monthly events and includes everything in Growth plus prioritized support, SSO, automated provisioning, shared data views, team collaboration, and advanced access controls.
Hotjar — The best all-in-one tool
Hotjar isn’t only a user behavior analytics tool but a web optimization solution that can tell you how visitors use your website. It empowers you to control how people interact with your website through surveys, feedback, real-time recordings, user sessions, usability metrics, and heatmaps.
Key features
- Admin access – enhance team collaboration with note-taking, recording tags, surveys, invitation links, and session replays;
- Visual feedback – create profound relationships with consumers by empowering them to leave feedback on your website;
- Sentiment analysis – monitor customer sentiment across web pages to address their unique needs.
Pricing and plans
Hotjar offers four pricing plans: Basic, Plus, Business, and Scale. They span three pricing categories: Observe, Ask, and Engage.
Basic
- Free of charge
The Basic pricing package includes up to 500 daily sessions and access to unlimited heatmaps and automatic data capture. It also offers 365-day data storage and access for as many team members as needed.
Business
- $99 per month
-
$80 per month
(billed annually)
The Business plan includes everything in Plus and supports up to 500 daily sessions, access to the Identify API for tracking custom user attributes, custom-built integrations, and more.
Scale
- $213 per month
-
$171 per month
(billed annually)
Besides everything in the Business package, the Scale plan adds priority support, full access to all features, dedicated customer success management, SSO, Hotjar API, console tracking, trend monitoring, and more.
Amplitude — Extensive insights about product use
Amplitude caters to your analysis needs for web and mobile products by empowering you to collect various self-service analytics and metrics.
You can use these insights to understand your target audience, deliver better user experiences, and optimize outcomes.
Amplitude helps you identify your best features, understand customer engagement, and determine top-quality leads.
Key features
- Visualization and charts – understand where your customers reside and how they use your website, including your strengths and weaknesses;
- Amplitude tracking – track CTA clicks, video usage, user scrolls, click-through rates, and other crucial metrics;
- Funnel analysis – get a detailed analysis of on-site conversions for different periods and analyze behaviors through product and marketing dashboards.
Pricing and plans
Amplitude offers three pricing plans: Starter, Growth, and Enterprise.
Starter
- Free of charge
Starter gives you access to essential Amplitude features, such as core analytics charts, advanced team collaboration tools, data planning, unlimited data sources, and unlimited user inclusions.
Growth
- Request a demo
Aside from Starter features, Growth provides onboarding support, SSO, behavioral cohorts, advanced behavioral analytics, and five automatic syncs.
Enterprise
- Contact sales for a quote
Enterprise includes everything in Growth and adds scalable data management, root cause analysis, real-time monitoring, dedicated CSM, advanced permissions, and more.
Mouseflow — Detailed user journey data
Mouseflow is an ideal user behavior analytics tool for optimizing your website to ensure every visitor receives the ultimate customer experience.
The tool gives you access to six types of heatmaps to automatically set up funnels for every web page on your site and monitor where customers land.
Because of that, you can gather analytics from each page to launch feedback campaigns and use that data to improve lead generation, conversion, retention, etc.
Key features
- Behavioral data contextualization – harness the power of user feedback to visualize customer data and learn more about your target audience;
- Major integrations – integrate Mouseflow with platforms like Google Analytics, WordPress, Hubspot, and more;
- Data protection – safeguard user data with enterprise-grade cybersecurity, whitelisting, SSO, custom exclusion, two-factor authentication, and anonymized IPs.
Pricing and plans
Mouseflow offers six pricing plans: Free, Starter, Growth, Business, Pro, and Enterprise. All offer monthly recordings, website support, storage, funnel reports, form analytics, feedback surveys, and live chat support.
Free
- Free of charge
The Free plan supports one website, offering 500 monthly recordings, one month of storage, one funnel report, one form analytics report, and one feedback survey.
Starter
- $39 per month
-
$31 per month
(billed annually)
Starter offers 5,000 monthly recordings, support for one website, three months of storage, three funnel reports, three form analytics, and three feedback surveys.
Growth
- $129 per month
-
$109 per month
(billed annually)
Growth offers Open REST API, support for three websites, six months of storage, 15,000 monthly recordings, ten funnel reports, ten form analytics, and ten feedback surveys.
Business
- $259 per month
-
$219 per month
(billed annually)
The Business plan ups monthly recording to 50,000 and includes support for five websites, a year of storage, 20 funnel reports, 20 form analytics, 20 feedback surveys, and Open REST API.
Pro
- $499 per month
-
$399 per month
(billed annually)
Pro supports ten websites and offers 150,000 monthly recordings, a year of storage, 30 funnel reports, 30 form analytics, 30 feedback surveys, Open Rest API, and custom development options.
Enterprise
- Contact sales for a quote
The Enterprise plan supports 10+ websites and provides 200,000+ monthly recordings, 30+ funnel reports, 30+ form analytics, 30+ feedback surveys, and a year of storage. It adds a customer success manager, legal compliance support, security, personal onboarding, SSO, account management, and custom development options.
CleverTap — Best for mobile products
CleverTap is your go-to solution if you need scalable customer engagement strategies. It’s the perfect user behavior analytics tool for eCommerce businesses and marketers looking for the most effective ways to increase consumer lifetime value.
You can rely on CleverTap to fuel your customized marketing campaigns with scheduled offers, push notifications, triggered messages, user segmentation, and multiple sales funnels.
Key features
- Centralized dashboard – view multiple data sources and correlate and visualize data via a unified dashboard;
- Multi-view visitor profiles – profile your website users with access to usage history, responses, user activity, event interactions, and demographic data.
- Customer segmentation – segment website visitors using customer insights to determine the best approach for individual user segments.
Pricing and plans
CleverTap offers three pricing plans: Essentials, Advanced, and Cutting Edge.
Essentials
- $99 per month
The Essentials plan allows you to segment your customers and target the right audience, craft omnichannel customer experiences, and measure your performance to optimize outcomes.
Advanced
- Contact sales for a quote
Advanced includes everything in Essentials and adds advanced analytics, premium engagement channels, scalable data flows, geofencing, and other automation tools.
Cutting Edge
- Contact sales for a quote
In addition to Advanced features, Cutting Edge provides AI-driven predictions, customer segmentation, IntelliNODE-powered marketing campaigns, real-time product recommendations, collaboration tools, and content libraries.
Crazy Egg — Best for marketers
If you rely on A/B testing to optimize your web content and gather valuable user insights, Crazy Egg should be on your radar. This user behavior analytics platform provides tools like visual reports, heatmaps, and data visualizations to help you analyze how users interact with your website.
Key features
- Visitor tracking – track visitors to target them with advertising and email campaigns at the source;
- Record user sessions – record every session to analyze every buyer’s journey stage and customize your funnels accordingly;
- Centralized dashboard – gather marketing and website analytics to take your project management to the next level.
Pricing and plans
Crazy Egg offers five pricing plans: Basic, Standard, Plus, Pro, and Enterprise. All plans are billed annually.
Basic
- $29 per month
Basic provides essential features such as three months of recording storage, unlimited A/B tests, support for unlimited websites, and unlimited surveys with 30,000 tracked page views and 25 snapshots.
Standard
- $49 per month
The Standard plan increases tracked page views to 75,000, snapshots to 50, recordings to 500, and storage to one year.
Plus
- $99 per month
Plus unlocks 150,000 tracked page views, 75 snapshots, 1,000 monthly recordings, two years of storage, and priority support.
Pro
- $249 per month
Pro offers 500,000 tracked page views, 100 snapshots, 5,000 monthly recordings, and everything in Plus.
Enterprise
- Contact sales for a quote
Enterprise gives you unlimited access to all Crazy Egg features to empower you to build your custom package. In addition to everything in Pro, Enterprise adds training, onboarding, and SAML.
Inspectlet — Best free option
Inspectlet delivers all the tools and features of Google Analytics but in a more user-centric way. It empowers you to record on-site sessions to analyze the individual behavior of every prospect on your website.
You can observe your customers, gather their insights, and provide each with personalized offers.
Key features
- Mature filtering – customize your website content according to your visitors’ preferences;
- Conversion funnels – arm your web pages with CTA buttons to lead visitors to complete specific objectives;
- Heatmaps – track your customers as they navigate your website to visualize their movement and reach them at every customer journey stage.
Pricing and plans
Inspectlet offers six pricing plans: Free, Micro, Startup, Growth, Accelerate, and Enterprise.
Free
- Free of charge
Free offers support for one website, one month of storage, playback session recordings, heatmaps, site dynamics, and mobile support.
Micro
- $39 per month
-
$33 per month
(billed annually)
Micro includes everything in the Free plan and adds one more month of storage.
Startup
- $79 per month
-
$67 per month
(billed annually)
Startup upgrades Micro to three websites, three months of storage, recording downloads, multi-user account management, and conversion funnel analytics.
Growth
- $149 per month
-
$127 per month
(billed annually)
Growth handles ten websites and offers six months of storage, Startup features, email support, targeting controls, API access, and in-page form analytics.
Accelerate
- $299 per month
-
$254 per month
(billed annually)
In addition to Growth features, Accelerate manages 20 websites, provides 12 months of storage, and includes custom services and phone support.
Enterprise
- $499 per month
-
$424 per month
(billed annually)
Enterprise gives you all Inspectlet features and supports 40 websites with 2.5M page views, A/B testing, monthly session recordings, and 24 months of storage.
How to choose the best user behavior analytics tool
Now that you know about the best tools on the market, here are some considerations to help you choose the best use behavior analytics tool for your business.
Which user information do you need?
The best way to determine the right tool for your business is to consider the type of user information you need.
Start by assessing different behavioral data sources, such as:
- Call centers;
- Billing systems;
- Help desks;
- Marketing automation systems;
- Websites and apps.
After learning where your users reside, opt for a user analytics tool to help you reach them at the source.
Number of features
The best analytics tool should include crucial features to help you understand consumer behavior, such as:
- Session recordings;
- Real-time visitor interaction overview;
- Page benchmarking and performance comparison;
- Advanced reporting;
- Mobile app;
- Team collaboration tools;
- Security.
Can the tool add context to the metrics you want to improve?
Think about the goal you want to achieve with a user behavior analytics tool. Do you want to monitor user activity, detect anomalies, or tap into advanced user profiling? These insights should help you select the perfect solution for your needs.
Usability
A user-friendly, intuitive behavior-tracking tool will help you reduce the time it takes to learn how to use it and introduce your collective to the tool’s best practices.
A solution with excellent usability can help your organization improve every aspect of your business operations, including user experience, decision-making, and overall productivity.
Conclusion
User behavior tends to change at the speed of light. Since coping with these frequent changes requires extra time, effort, and resources, you can keep up with the latest user behavior trends using behavioral analytics tools.
They help you tune in with the latest website developments, track visitors at the source, and change your business approach with the most accurate customer insights.
